The ability to clearly and creatively tell your company’s story – whether it’s through public speaking, advertising, customer reviews or strategic partnerships – is key to success. The 11^th Annual Ignite Conference on May 19 at the Ramada Plaza will help provide attendees with the tools they need to tell their stories well.

In “Amplify The Applause: Turning Customer Reviews Into Marketing Fuel,” Jason Wille, Chief Marketing Officer with Range, will take participants through a practical session on gathering, responding to and repurposing customer reviews across social media and owned channels. Participants will walk away with practical and easy-to-implement strategies for engagement etiquette, policy review and step-by-step workflows to transform standout testimonials into high impact content that drives trust, conversions and loyalty.

Wille is currently the Chief Marketing Officer with Range, a telecommunications company providing next-generation internet, voice and network services across Montana, Wyoming, Colorado and South Dakota. Working at Range for the past 17 years in numerous capacities, Wille has experience in negotiation, sales, business development, marketing strategy, customer experience and fiber deployment. He is a graduate of the University of Wyoming College of Business.

“Make Your Advertising Fun!” will be led by the marketing team from Sheridan Media Marketing Group including Sales Manager Jim Schellinger, General Manager Bob Grammens, Digital Director Julie Chadwick, and Interactive Media Manager Steven Schreffler. Participants will learn about using unusual ideas in the development of an ad campaign as well as the do’s and don’ts for website, digital, social, video, television, print and billboard design. The return on investment formula and branding questions also will be addressed.

Currently sales manager, Schellinger joined Sheridan Media in 1989, after two years of prior sales experience at KWIV/KATH radio in Douglas. He has been extremely involved in Sheridan and across the state of Wyoming, serving several boards and organizations like the Wyoming Jaycees, Sheridan County Chamber of Commerce, Sheridan County Travel and Tourism and Sheridan City Council. Schellinger holds a bachelor’s degree in business administration and is a Certified Radio Marketing Consultant through the Radio Advertising Bureau.

Employed at Sheridan Media for 42 years, Grammens currently serves as general manager. Under his leadership, the company has evolved into a multi-media marketing and entertainment organization, encompassing nine radio stations, digital and social media platforms and a print publication. Today, Sheridan Media Marketing Group is a 26-person, employee-owned company. Grammens serves on the Sheridan/Johnson County board of the Wyoming Community Foundation and has also served on the board of the Wyoming Association of Broadcasters, including three terms as its president.

A Sheridan College alumnus, Chadwick has lived and worked in Oregon, Texas, Colorado, Florida and Wyoming and is currently the digital director for Sheridan Media Marketing Group. Chadwick has 20 years of experience in broadcasting, 15 years in print and website and nine years of digital marketing experience. Chadwick has been twice recognized nationally by Radio Ink Magazine as one of radio’s Top 20 Digital Sales Professionals in the country. Chadwick implemented Sheridan Media’s popular online auction, online contests and promotions, as well as digital marketing capabilities.

Schreffler is the website developer and multimedia developer responsible for keeping Sheridan Media Marketing Group at the forefront of how it connects with audiences across websites, social media, streaming, television and radio. Blending technical expertise with creative vision, Schreffler builds the digital platforms that power Sheridan Media’s content and marketing. He also leads the company’s exploration of AI and emerging technologies, helping create new opportunities for Sheridan Media Marketing Group and its customers.

“Partnering for Advantage: Build Ecosystems That Attract Collaboration and Revenue” will be led by Lisa Mueller, Chief Operating Officer at MC2 Collaborative, and Brooke Welch, Vice President of Marketing and Digital Services at MC2 Collaborative. In today’s business environment, growth often comes from the right partnerships. This session will explore how local businesses and organizations can build collaborative ecosystems that expand capacity, strengthen visibility and create new opportunities for revenue. This session will offer real-world examples and practical tools for identifying strategic partners, building effective collaborations and communicating a shared value proposition that supports growth for everyone involved.

Mueller is a collaborative leader and funding strategist who connects people, places and projects to accelerate success. With more than 20 years of experience in grant strategy, project development and community partnerships, Mueller has helped secure millions of dollars for initiatives that strengthen communities and support long-term growth. Mueller also brings training in Applied Positive Psychology and Disciplined Entrepreneurship from MIT, which informs her thoughtful, strategic approach to building momentum and achieving meaningful results.

Welch is Vice President of Marketing and Digital Services at MC2 Collaborative, where she leads marketing strategy, digital content and client-centered communications for businesses and organizations. With extensive experience in marketing, collaboration and back to basics relationship-building, she helps partners connect, grow and achieve their goals.

James Ishoy, managing consultant for OpsConn Consulting, LLC will lead “Public Speaking Made Easy: Transform Your Fear Into Fearlessness.” Are you tired of feeling anxious every time you need to speak in front of a group of people? Do you wish you could communicate your ideas with confidence and clarity? You’re not alone. Many business leaders struggle with public speaking, but you can turn that around. This session promises to equip attendees with practical tips and strategies that will elevate your public speaking skills to new heights.

Ishoy is the Managing Consultant of Opsconn Consulting LLC, an executive management consultancy. As a former CEO, COO and Corp Director of Quality, Ishoy has taken his 40+ years of experience and refined it with John Maxwell’s Leadership training to improve the lives of management and their organizations. Ishoy has a Bachelor of Science in Manufacturing Engineering and Technology and also completed postgraduate studies, earning him a spot in the Beta Gamma Sigma Honor Society. Ishoy served in the U.S. Navy during the Vietnam War and in the U.S. Army in the late 70s. He currently is president of the board for the Lunch Together soup kitchen.

Kristen Masters, graphic designer for Kristen Masters Creative, and Micah Trampe, Head Social Strategist for Search Engines MD, will lead “Grab Your Megaphone.” Attention is the coveted digital currency of potential customers. How do business owners demand attention online, and better yet, how do they keep it long enough, and engage on the right platforms with the right tools to earn a new client, project lead or product sale? If branding is your voice, marketing is your megaphone. In this session, Masters and Trampe will review why an established brand is crucial for standing out from the crowd. Using that as a foundation, they’ll dive into developing a better understanding of digital marketing and teach attendees how to get the most out of targeted ads with practical recommendations.

With over a decade of experience in graphic design and marketing, Masters has combined her roles as an in-house and contract designer, creative strategist, marketing coordinator and artist into a full-time freelance position, managing her own studio for the past five years. Working with businesses and individuals to provide strategic, thoughtful design, Masters continues to develop work for local, statewide and nationally-recognized brands. Offline, you can find Masters involved in various entrepreneurial activities, coaching volleyball or serving on several non-profit boards throughout the community.

Since graduating from the University of Wyoming, business has been a passion for Trampe. Over the past 10 years, he has helped hundreds of businesses across the country see real, quantifiable results using social media to improve sales. He has first-hand experience of what it means to own and run a local business since acquiring Main Frame on Grinnell Plaza in 2020 with his brother, Nathan. When he’s not working on social media strategies, Trampe is desperately trying to convince his wife not to bring home any more animals and wrenching on cars.

The 2026 Ignite Conference will be held Tuesday, May 19, 2026, at the Ramada Plaza. For more information on these sessions and others, visit https://sheridanwyomingchamber.org/programs-events/ignite-conference/.

Registration costs $175 for chamber members and $210 for non-chamber members. Additional registrations from the same company will receive a $10 discount per registration. Your registration includes five breakout sessions, morning and breaktime refreshments, lunch and bonus keynote and wrap-up sessions.

For any questions, contact the Sheridan County Chamber of Commerce at 307-672-2485 or email info@sheridanwyomingchamber.org.